Established in 2012 by founder & chief executive officer, shaheena khalid, tassels is a leading fashion retailer offering compelling clothing, shoes and accessories for women and children. tassels pioneers new traditions in fashion with an innovative approach inspired by global fusion; a contemporary and fashion-focused context. this ethos manifests itself within all tassels’s designs and brands. fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expre