to pioneer a thinking that - brings to life track on media is a branding, marketing and advertising company in lahore, pakistan. we are passionate about creating work that combines smart strategy and beautiful creative to achieve our clients’ business objectives. we haven’t lost our edge - in fact, we‘ve gained one. there is one simple truth that shapes the behaviors of all human beings…it’s that people think in pictures and not in words. at track on media, that one simple truth, what we call the “movie in the mind,” is the catalyst of all the successful work we create for our clients. when a person has an unmet need or desire, they actually play their own “movie in the mind” and “see” that need or desire being met. they see how it looks, they feel how it feels and they develop a powerful emotional connection with it. great brands clearly understand their customers’ movie in the mind and squarely place themselves in the movie as the star, the one fulfilling their customers’ unmet needs and desires.