since 1947, we are one of the most progressive business structures of pakistan, with handsome operations that reach out across industries. the popular group is principally engaged in the manufacturing, servicing, trade and export of foods, juices, textiles, safety matches and other products across different industries. extensive expeditions of benchmark triumphs and creation of radical products have made the popular group what it is today. we use our experience to shape markets and the future of the economy and the society by creating more value and serving our customers better everyday. throughout the years, we have gone from quality to quality, acquiring and spearheading some of the most renowned businesses and brands in pakistan and abroad. the popular group welcomes diversity whole-heartedly. be it venturing into newer industries and products lines, or acquiring and retaining the best talent across functions, and making intellectual and technological advancement in different business categories... we believe in attaining the highest standards of quality in everything we do.